How does Digital Transformation Play a Role in a Business?


In the early 1980s, salesmen with briefcases full of products in hand used to knock on doors of houses across the city to sell them. After this canvassing technique, commonly known as door-to-door sales, the businesses started telemarketing products for sales and marketing. Although companies worldwide still consider these techniques for enticing potential customers, no one can deny the massive role of digitalisation in converting a prospect to a customer. Moreover, technological progression and digitalisation helped businesses in increasing overall efficiency and reducing miscellaneous costs.

Due to the enormous benefits of digital transformation, almost every business across the globe is making its online presence. Therefore, the business industry is looking for professionals with a deep understanding of digitalisation and its benefits. If you are tech-savvy and aspire for an exciting and rewarding career, an MSc digital transformation course is the right fit for you.

How does Digital transformation play role in a business
How does Digital transformation play role in a business

Role of digital transformation in business growth

To understand the role of digital transformation in the growth of a business, we must understand its meaning. In a nutshell, digital transformation is the evolution or modification of an existing business process, activities, culture, competencies, models and customer experiences with the help of digital technologies to meet the ever-changing business as well as marketing requirements.

Now when you have learnt the basic meaning of digital transformation, let us talk about its role and benefits to a business. We have prepared a list of factors that might help you understand the role of digital transformation in business growth.

Provides data-driven customer insights

Today, data plays a massive role in the success of a business. Data provides a more profound and richer customer insight that helps companies increase their sales and deliver improved customer experiences. Data also offer excellent opportunities to companies and allows them to gain an edge over competitors. It is also helpful in improving the financial performance of a business.

Enhanced data collection

According to Statista, over 4.66 billion people across the world consume the internet daily. This is 59.5 per cent of the total population worldwide. These netizens are generating data in a massive volume, contributing significantly to Big Data. These data are crucial in making decisions for a business. Therefore, digital transformation helps businesses in gathering the correct data for gaining customer insight.

Improve technical skill sets of employees

With companies adopting new technologies, it pushes employees to acquire a new skill set to meet the evolving technological environment. The improved skillset also allows employees to upgrade their efficiency and opens new doors of career progression. It also helps employees to improve their work performance.

Besides this, digital transformation makes a company more profitable with better resource management, improved productivity, better resource management and enhanced customer experience. Ambitious professionals can leap ahead in their careers with an MSc digital transformation degree as it provides in-depth knowledge of digitalisation, big data, cybersecurity, and cloud computing. So, sign up for the two-year accredited programme right away and make yourself more employable in the global labour market.


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