In today’s digital world, more than 90% of home buyers look for houses online. Therefore, it is essential to create a strong online presence and in this widespread market, the agents who have mastered the real estate SEO marketing is the ultimate winner in the real estate business. Search engine optimization is important for your real estate business to connect with the customers who require your service online. It is the ultimate game-changer for your profession. SEO never rests and generates leads all the time even when you are sleeping. It is active 24/7.
In this article, we are going to see some useful Local SEO tactics that you can use to improve your real estate websites. This will cover the following points in details:
- Mobile and website optimization
- Voice search optimization
- Create your own Google My Business account
- Make use of consistent citation
- Maintain separate web page for different products/service you offer
- Social Media Optimization
- Targeted Keyword Research
- Optimize video contents
Mobile and website optimization
The world is changing every day. Commonly, people are more prone to searching through their smartphones rather than from computers. A study has been conducted that shows website visits from mobiles have increased from 57% in 2016 to 63% in 2017. Whereas, website visits from computers have declined from 43% in 2016 to 37% in 2017. Therefore, it becomes extremely essential for all real estate businesses to optimize their websites for mobiles. Only through this way, you can reach all your customers efficiently and keep them happy with your service. Make sure of the following things:
- Optimize your website page loading speed
- Use responsive design
- Make use of the proper format that looks attractive as well as easy to read
- Make sure that the website is easy to navigate.
Voice search optimization
Voice search has become much popular nowadays leaving behind the typing method. People are now fond of asking questions with their voice rather than typing it down. For this technology, many software and applications have been created which has made surfing the Internet even much easier than it was ever before. Therefore, in local SEO real estate businesses need to optimize this system in such a way that it tallies with the questions that people ask when they speak into devices. At the time of voice, search people normally use long-tail keywords as compared to the regular typing search. Therefore, selecting proper long-tailed keywords is essential. The keyboards should be selected in such a way that it fits a person’s normal conversation tone of speaking.
Consistent publishing of real estate blog contents
A study shows that those websites that publish consistently new blog contents generate 126% more leads than those websites that do not do so. Therefore, you can capture more leads by this method. If you use more quality blog content with relevant SEO keywords, it increases the chances of appearing higher on the search result pages. Get benefit from hire best SEO expert for a more professional guide. You can easily post some important aspects of the real estate industry. These can include:
- What points to consider before buying a new home?
- What points home sellers must consider before selling their house?
- What to expect from a good real estate agent?
- Are things home buyers should know before working with the real estate agency?
These are only a few among the list of topics on which you can post a good article. Good quality and relevant blogs will help you boost your SEO. However, this is not the only benefit. Apart from boosting your SEO, it will also help you build trust and relationships with your client.
Create your Google My Business account
It is a common psychology for people that the more places they can find you and your business listed, the better their trust will be in your services. Therefore, find as many platforms as you can and make your business’s name, address, and phone number available on them. Google My Business is a good option. You are required to maintain the following details:
- You need to verify the ownership of the business with Google My Business
- Mention the hours of operation
- Mention the acceptable payment methods
- From time to time post different announcements, special offers, or events about your business on the profile
Make use of consistent citations
Citations are one of the most important factors that leads a website to the top. These include the name, address, phone number, and website address of the businesses. Despite its high importance, it is difficult to find up-to-date citations on the Internet. More than half of the local businesses have incorrect and inaccurate contact information on their website and other platforms. Make sure to update the contact information if any changes are made to them in real.
Maintain a separate webpage for the different products/service you offer
Avoid inserting all the details of the products or services that you offered on a single page. Instead of doing so, you can dedicate separate pages for each of your products and services. This looks much more professional and helps you to provide complete formation about one particular service or product without mixing it up with the others.
Social media optimization
Social media has become the biggest platform ever. Hardly any people with smartphones do not log in to their social media accounts even once a day. Hence, it is a great platform for marketing. Optimizing the social media account can give you an immense opportunity to reach your clients. This will surely help you improve your real estate SEO. People put trust in those who have a social media presence and connect well with community members.
Targeted keyword research
In the marketing world, all kinds of businesses need to understand consumers’ intent. Without knowing what they want, you cannot reach them. The same thing goes for SEO. It depends on keywords that people type while searching. Hence understanding the consumers’ intent and selecting keyboards based on that is the ultimate step in the world of SEO marketing. Therefore, investing some good quality time and money on targeted keyword research can bring a positive change in your game.
Optimize video contents
Nowadays, people are more prone to search through videos than only relying on the Google search engine. YouTube has become one of the leading search engines after Google. Therefore investing some time and money in quality video content will be the right decision for you. You have a peek at this site to hire a top PPC expert who will help you optimize beach video content and boost your SEO leads.
All these are only a few among the list of tips and tricks by which you can improve your real estate websites. However, everything depends upon the dedication and smart work that you put on into the methods. You can easily hire SEO expert, who will help you optimize your website in such a way that within less time your site will be visible on the top of the search engines.
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