It is essential to retain customers for the growth of a business. If you fail to attract and retain customers, you will lose the lead to your competitors.
This is why the prime focus of business owners is to establish two-way communication with the customers. They know what a loyal customer is capable of.
But the question is if customer retention is so crucial then why businesses lose customers on a daily basis? Why are they unable to retain them?
Well, the answer is they don’t have an effective strategy. They don’t know how to use React Native Push Notifications or other marketing strategies effectively.
To make it easy for you, here are some ways to increase customer retention.
When it comes to Push Notifications, the biggest advantage that you are going to get is rich media. You can add images, graphics, videos, emojis, gifs, etc. This will not only make the notification attractive but will also allow you to share more information with the user.
This way you can keep them engaged with your platform by mixing information along with advertising. This will make your customers eager to wait for your next notification. As a result, they are not going to leave your platform easily as long as you keep them interested in your notifications.
When it comes to sharing useful information, you can add the history of your brand, vision, information related to products and services, and so on.
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When it comes to customer retention, personalization is the key. This means the more you know your customers, the more you will be able to retain them for a longer period of time.
The thing is, customers, love to visit that platform or app, where they get the products or services of their interest. Personalization is all about understanding their needs, interests and then offer them the same.
You can send react-native push notifications to customers on the basis of their past purchasing history or the services that they have used in the past. This will motivate them to visit your platform again. This will also make them feel that you understand their needs and you are capable of offering what they are looking for.
Discounts and Offers
What will be your reaction when you receive a discount on your favorite product or service from a shopping app that you have installed? How will you feel when you receive early access to a sale on the shopping platform through an installed app?
You are going to feel special, and why not so when you are getting VIP treatment. So now, what are the chances of you leaving that platform or app? Rare, Isn’t it? This is the power of push notifications. You can use push notifications to offer such kinds of surprises to your customers. This will make them feel special. As a result, they are not going to leave your platform easily.
If you are using push notifications only for the purpose of advertising, you are missing a lot. Push notifications can also be used to receive valuable feedback. The thing is, customers, love to give feedback about what they like and what they don’t about your app and services.
This will help you out to make necessary modifications. This will further increase the performance of your app and you will be able to provide a rich user experience. Moreover, when you will ask for valuable feedback from your customers on a regular basis, it will make them feel special.
It will give them a good experience on your platform by letting them know that their suggestions matter a lot. This will help you to earn free advocacy along with customer loyalty.
Timing and Frequency
The good thing about push notifications is they are automated and you are in control. It‘s up to you, which frequency to proceed with in order to do the job without irritating the user. The thing is, you can send push notifications as many times as you want but if you are not choosing the right and attractive content you are simply irritating the user.
This is where most of the business owners fail to play it right. If you are sending appropriate push notifications and that too keeping frequency in mind, you are letting the customers show their presence at their own will and pace. This will let them attach to your platform for a longer period of time.
The next thing is timing. Timing plays a crucial role in retaining customers. You can’t send push notifications during working hours or during sleeping hours. This will not only force them to stay away from viewing your notifications but the chances of getting frustrated are high. It means if you keep on sending push notifications during sleeping or working hours you are forcing them to unsubscribe your service or even uninstall your app. So, a well-timed push notification is a key to customer retentivity.
Create an Urge
There often comes a time when customers lose interest in your app, thus start looking for a replacement. In this case, you can create an urge in their mind to pay a visit using push notifications. You can do this by letting them feel special. Let us understand this through an example.
Suppose you own a gaming app and a customer has not paid any visit for 11-12 days. In this case, you can send a push notification containing a link to the ongoing live game and asking a customer to save a team from an enemy attack. This instant push notification will make a customer feel special and the chances are high that the link will be clicked to participate in an ongoing game.
When it comes to customer retention using push notifications, it is not an easy task to perform. You must have a proper strategy to retain customers. If you are simply sending push notifications and are expecting solid results, it’s not going to happen in all cases. The competition is high so must be you with the strategy.