Facebook launches shopping feature ‘Facebook Shops’ a new customizable online shop

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Facebook announced on Tuesday it is launching a new e-commerce platform, called Facebook Shops. That will allow small businesses to sell products on their platforms for free.

Image credit Facebook

On Tuesday, CEO Mark Zuckerberg said small businesses will be able to set up shops to sell directly through Facebook and Instagram. Facebook Shops is a mobile-first shopping experience where businesses can easily create an online store on Facebook and Instagram for free.

The idea behind Facebook Shops is to bring millions of small businesses online who have had to close their stores due to the coronavirus pandemic.

Facebook Shops help small business merchants, who want to sell their products, they choose items that want to feature, merchandise with product collections, and tell your brand story with customizable fonts and colors. Online storefronts will be visible on a Facebook page or Instagram profile.

Also using Facebook Shops, businesses will be able to connect with customers through WhatsApp, Messenger or Instagram Direct to answer questions, offer support and more.

Social Media platform Facebook has already begun rolling out Shops in the US. The Instagram rollout will happen sometime in summers. Facebook expects to rollout Shops globally in the coming months.

Facebook said companies that provide tech to help businesses sell online such as Shopify, BigCommerce, Woo, ChannelAdvisor, Cred Commerce, Cafe24, Tienda Nube, and Feedonomics were partnering with it on these new shopping features and would be providing tools to help small businesses set up on Facebook Shops.

We’ll also be adding features across our apps, like Instagram Shop, live shopping features and loyalty programs to help people discover and shop for things they love.

Facebook Shops will be available in some locations starting on Tuesday and roll out globally over the coming months.

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