Planning an entertainment event can be quite a challenge as one of its purposes is to please the crowd. You might have to try many things to keep the audience hooked, whether it’s music, dance or
disco or whatever.
There will be different tastes, cultures and sensibilities to cater and plus, you would have to fight with the usual style and budget aspects as well.
Whether you’re planning a concert or music event or some celebrity event, make sure the focus is always on giving the crowd the best of experiences.
As an event planner, you also need to hire the best talents from the entertainment industry to make the event work in true sense. For that reason, such events are always risky.
Keep in mind certain things before hosting an entertainment event –
- The real focus should be on generating amazing experiences for the visitors as only this can ensure success to the event.
- Your planning should be spot on with a checklist of all the works and details to be shaped on the ground for the event.
- Your entertainment event will stand out only when the crowd is fairly entertained.
Here are some of the tips you can use for organizing a successful entertainment event –
1. Understand the purpose of your event
The first step towards hosting an entertainment event is to know the purpose behind the task. This will give clarity and can keep you on the right track all through the way.
Whether your event is for fundraising or for launching a talent or for launching an album or
some music product, you got to be clear on the objective before putting things on the ground.
If the event has its purpose chalked out, its impact will always be more and visitors will always feel the difference of a well-planned event.
So, you must always get the priority in place before moving ahead with the event.
2. Know the entertainment inside-out
Music shows, live concerts, album launches, celebrity endorsement deals, book launches, real-time recording, chat shows are some of the entertainment types that are hosted on a regular basis.
Each of these has entirely different dynamics and you need to understand the process behind them and how they work before agreeing to host them on any scale.
If you don’t know the ins and outs of the event, it would never be easy to host them let alone achieving success. A little bit of research can help a lot in grasping the concepts of event and
you can use that knowledge to great effect.
3. Have knowledge of your target audience
Not all events are for the general public and the same holds true with entertainment events. You have to know who you are going to invite for the occasion to get the best value in return. You should plan the select audience based on the event goals and then send the invites accordingly.
You’re not going to call random people when the goal is to have the elite audience make the entertainment event successful.
For example, if you’re hosting a music concert by a known artist, you can ticket the event and it will ensure only the right audience comes in.
4. Identify the entertainer
The source of entertainment and the provider of it (entertainer) will define the success of your event. If you’re entrusted with the task of getting a right entertainer on board, make sure you get a brand that clicks with the audience and provides value to them.
The entertainer should always be a good fit for the occasion and that’s why you should not rush into signing anybody for the occasion. You should sign the contract with someone who has a proven record in adding value to events and this can put you on the right track.
So, avoid mistakes on this front else your event might not be the type of success you think it should be.
5. Choose an appropriate location
Location is always the key when you host an entertainment event. Big ticket events look fabulous on TV as they have audience packed to the rafters.
Since your event is small in scale yet ambitions are the same, you need to zero in on a location that can be filled so everyone be it sponsors, host and brands get the right value. You should always go for a small-capacity venue for your event as it would always be a challenge to fill your big place with a kind of unknown entertainer for your event. This is something you need to take good care to avoid embarrassment to everyone.
6. Get the timing right
Timing is literally everything with an entertainment event. If you don’t get it right, you risk losing all the mileage that it could come your way.
First, make sure the event is an evening affair, not late night as some would suggest and this can change the dynamics a lot.
The prime time slot is between 8 to 9 PM and this can give you an option to stretch the show to two to three hours. Second, it’s important to host entertainment events at weekends as this helps them get better footfalls compared to the ones hosted during weekdays.
7. Have all the clearance ready
When you’re hosting an entertainment event, there will be a large gathering with people, cars, bikes and all that being part of the occasion. So, you will need some clearance from the civic authority
to host such an event on this scale.
Make sure you have processed the application for the same days before the event day else last minute glitches can put things out of order. When you have all the clearances and certificates ready, you can always feel easy and confident in approaching the event and getting the most out of it.
Clearly, an event management takes some effort and when you are going for an entertainment event you need to be a bit more careful to achieve the desired results.
Nitesh Ranjan is a digital marketing expert with keen interest on topics, trends and ideas related to brand promotion and advertising. He regularly shares information on the ways to market businesses across digital channels for better ROI, increased conversions and more sales.
His blog can help anyone interested in boosting the online visibility in the digital world and eyeing access to a wider and bigger marketplace without spending big on marketing. Trust his digital marketing knowledge to enhance your brand’s presence on the internet.